Women Abuse Awareness Campaign

I choose to do my campaign about domestic violence against women. As an independent women this is a very important matter to me. I was inspired by the Saudi campaign hit her (اضربها#). For this campaign I have three different audiences. The three audience that I choose are men especially the men who are the abusers. The second audience group that I choose are woman who are being abused. Last audience are woman who are still young or just got married and haven’t been abused. Each audiences I have a different medium to reach them with. The designs of all three audiences have the same fell to it so it can show that they are all from the same campaign. The common design element in all three is that they all have black background and white text with a word in red. In addition the use of crumpled paper to emphasize the abuse.