Rooms To Go
The objective is to re-brand the visual identity of Rooms To Go and redesign the look and environment of the store. The new identity of Rooms To Go gives a fun, playful, and modern look to the 25-year-old furniture stores, that attracts the audience as intended. The logo represents the rooms of the house which house from the three squares, the colors are inspired from Rooms To Go original logo and the illustration of the furniture in the logo is inspired from Rooms To Go products. The three icons bed, chair, and lamp are shown in all the new designs to unify the new look.
Identity
The company logo was inspired by the three main categories of things that they sell the first is bedrooms, the second is living rooms and dining rooms, the third category is accessories. The new logo resulted in a mark that is simple, young, fresh, modern and effective.
Coupon
This is a discount coupon for people who recently moved to a new home they would get it in the mail
Gift Card
Their are three different variations of the gift card so the customer can choose the one that they like. In both variations both the logo and the icons are there.
Here is a design concept for the Rooms To Go Facebook and Twitter pages, where we will advertise about the offers and events that is going on.
Website
The Rooms To Go website celebrates the company by advertising current promotions and new furnitures to engage new customers. Customers can buy furniture, apply for the credit card, track orders and see order status. It also helps customers find locations of show rooms, get coupons, join the email club, as well as research the company.
