Saudi House of Fashion Branding

Overview:
I led the development of a brand identity that highlights Saudi Arabia’s rich heritage and modern fashion innovations. The project aimed to connect local traditions with a global audience.

Role:

• Managed the design of a logo inspired by Saudi heritage fashion, reflecting cultural diversity and modernity.

• Oversaw the development of brand patterns and applications for digital and print.

• Ensured the visual identity aligned with the brand’s mission of cultural preservation and global innovation.

Challenges & Solutions:

• Challenge: Integrating regional heritage into a modern, versatile design.

• Solution: Conducted research on Saudi cultural motifs and incorporated them into branding elements.

Key Deliverables:

• Logo and pattern designs.

• Brand applications for social media, stationery, and events.

• Typography and color guidelines.

Results:
Positioned Saudi House of Fashion as a symbol of heritage and modernity, appealing to both local and international audiences.