Fashion Awards Branding

Overview:
I developed a cohesive brand identity for SFA to celebrate and empower talent in the Saudi fashion industry. The goal was to create an inclusive and innovative image for the awards.

Role:

• Designed the brand strategy, including core values of empowerment, innovation, and collaboration.

• Directed the creation of marketing templates for awards ceremonies and promotional campaigns.

• Coordinated with teams to produce high-quality visual content.

Challenges & Solutions:

• Challenge: Highlighting inclusivity and innovation in branding.

• Solution: Used vibrant color schemes and modern typography to reflect the industry’s dynamism.

Key Deliverables:

• Logo guidelines and graphic elements.

• Social media templates and event collaterals.

• Visual identity for digital and print.

Results:
The brand became a trusted platform for recognizing and celebrating fashion talent, enhancing its credibility and visibility.