Red Sea Fashion Week Identity

Overview:
I guided the creation of a visual identity for RSFW, blending the beauty of the Red Sea with the elegance of fashion. This project aimed to unite diverse talents and celebrate Saudi Arabia’s creative industry.

Role:

• Directed the development of a logo and visual elements inspired by Red Sea waves and island unity.

• Designed versatile branding applications for social media, merchandise, and event spaces.

• Coordinated with designers to ensure alignment with RSFW’s vision of inclusivity and creativity.

Challenges & Solutions:

• Challenge: Representing cultural and fashion elements in a single identity.

• Solution: Crafted a dynamic logo combining fluid shapes and modern serif typography.

Key Deliverables:

• Logo system, including monogram and logotype.

• Applications for banners, merchandise, and digital platforms.

• Color palettes and typography guidelines.

Results:
The brand identity elevated RSFW’s visibility, creating a unified image that attracted global audiences.