The Lab Branding

Overview:
I oversaw the branding for The Lab, focusing on advancing Saudi designers’ creativity and fostering innovation in the fashion industry.

Role:

• Managed the creation of a logo and visual identity that emphasized expertise, creativity, and collaboration.

• Developed templates for digital and print, including social media and event materials.

• Collaborated with designers to produce comprehensive brand guidelines.

Challenges & Solutions:

• Challenge: Establishing The Lab as a leader in creativity and technical expertise.

• Solution: Created a brand narrative highlighting its mission to empower designers and support their growth.

Key Deliverables:

• Logo systems, color palettes, and typography.

• Marketing and event templates.

• Photography and videography direction.

Results:
The Lab’s branding positioned it as a hub for innovation, attracting designers and industry stakeholders.