Fashion Futures Rebranding

Overview:
Led the development of the Fashion Futures brand, creating a modern identity inspired by heritage and technology. This initiative aimed to position Fashion Futures as a global thought leader in sustainable and innovative fashion.

Role:

• Managed the creation of a logo reflecting Al Sadu weaving techniques, symbolizing trust, elegance, and innovation.

• Oversaw the development of guidelines covering logo use, co-branding, and graphic elements.

• Collaborated with design teams to produce marketing assets for digital and print.

Challenges & Solutions:

• Challenge: Balancing cultural heritage with a modern, digital-first identity.

• Solution: Incorporated geometric patterns inspired by traditional crafts with contemporary color palettes.

Key Deliverables:

• Logo and sub-brand variations.

• Guidelines for co-branding and logo applications.

• Marketing templates for events and social media.

• Website: https://www.fashionfutures.com/

Results:
Achieved a distinct brand identity that resonated globally, driving recognition and engagement.