Lavanya’s
For this project I re-branded chef Lavanya Sabin’s sauces, Lavanya’s sauces. The logo was inspired from the traditional Indian pot, to emphasis the Indian culture. The redesigned package has a pattern on it that is inspired from the old packaging and other traditional patterns. The website and the application have a similar look and feel to the packaging but is simpler so it would be easier for the customers to use. The colors of the identity are inspired from traditional Indian clothes that came from the old design where there was an illustration of a women wearing traditional Indian cloths.The new design is in line with the quality and freshness of the products.
Sampler pack
This pack is designed so consumers can have the ability to try all three sauces in a small serving.
Website
With the new website it is easer for costumers to find stores, buy the products online, learning about Lavanya’s community and much more.
App
Lavanya's app is an indian recipes app. The app gives you an opportunity to explore many Indian recipes, learn, and share them.